Los Angeles has long been considered the entertainment capital of the world. Home to studios, post production facilities, a myriad of outdoor locations, and the most talented and well-trained creative and technical workers in the field, this location is the "Mecca" of production. The glitz and glamour of this industry often get attention in "Tinsel Town," but it's the high paying middle class jobs that support film and television in this famous Southern California location. The entertainment industry is a catalyst for economic development because it supports thousands of service and supply industries such as advertising, print media, makeup, costumes, craft talent, and craft services. It hosts events, parties, and award shows that support theaters, hotels, restaurants, catering, apparel and flower shops. This economic engine brings over $30 billion to the State of California and supports well over 200,000 jobs in the Los Angeles area. In addition, the film industry brings in more than $100 billion in tourism. Tourists come from all over the world because of movies and Hollywood. They come to see the Hollywood Sign, Grauman's Chinese Theatre, Disneyland, Universal Studios, the Hollywood Walk of Fame, and many other film-related attractions. Los Angeles is dedicated to keeping Hollywood the industry production hotspot, therefore, the City Council and Mayor have approved a number of industry incentives, in an effort to retain and attract film, television, and commercial productions in the City.